Third Pillow

A curated guest experience is the key to building and sustaining a successful hospitality business. Third Pillow offers comprehensive guest experience audits to hotels around the world to help you best meet your customers’ needs.

Palaash Jyoti

Based in London, England. Former investment banking professional turned actor/creative. Has lived in over 10 countries.

Halvard Simonsen

Based in Oslo, Norway. Own and operate a Norwegian digital marketing agency as well as multiple retail brands. Experienced traveler.

Who are we?

Palaash is a former investment banking professional turned actor/creative, and Halvard own and operate a Norwegian digital marketing agency as well as multiple retail brands. We combine analytical rigour, diligence and a thorough understanding of trends and aesthetics. Palaash has lived in over 10 countries and we both travel extensively, and share a passion for curating meaningful stays and noticing the details that others overlook.

What does the audit cover?

  • Feedback on the booking process and digital experience (UX audit)

  • Review of every facet of the guest experience, including:

  • Arrival and departure processes

  • Room and amenities

  • Service and staff

  • Food and beverage

  • Guest flow

  • An actionable summary with notes on what’s excellent and what can be improved

Optionally, we can customise the audit to your needs.With our partners, we can also provide interior design and digital marketing services.

What do we provide?

Our service is simple: we do a comprehensive audit covering key areas of a guest experience. We also provide a gap analysis vs the market and key suggestions for areas of improvement.The result is a clear, thoughtful, and actionable review — not for publication, just for your team allowing you to enhance your hotel experience. Our service is confidential and we will not share the audit results.We don’t do exposure, social media and photography – just thorough feedback from a guest’s point of view, through a design and hospitality lens.

Availability

We're currently taking on new projects beginning in mid-July 2025. We're taking on assignments in Europe, west Asia, north Africa and north America.

© Third Pillow 2025